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DEDICATED ENTREPENEURS

All 15 of us saw the challenge of forming a company, and one that consumers could rely on. As you scroll, find out more about the team behind our great product.

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THE USOAPIA TEAM!

EDOUARD GESSER, MANAGING DIRECTOR

" My role is to help bring the different department's ideas together and help match up people's ideas to bring things into life. Without the team's initiative to go further, our business wouldn't have ever blossomed like it has. "

NICHOLAS MICHAEL, HUMAN RESOURCE DIRECTOR

"The capacity that Human Resources has to develop members of our team and let them flourish has truly differentiated our business from others within the Young Enteprise Programme. My favourite aspect of the role is the huge level of communication I get to take part in, to ensure that we have a satisfied and efficient workforce. "

ALEJANDRO WOOD MELO, MARKETING DIRECTOR

"Marketing has become more important then ever, with the reliance that companies have on technology to quickly hook in their target audience and appeal to them. Every detail is important when appealing to a critical market like we are, and I enjoy brainstorming new and original ideas about how we can create brand awareness and leads."

Surya Vijayanand, OPERATIONS director

"Operations is such a huge area of business that I wasn't very aware of beforehand, however I enjoy the aspects of branding and production line logistics quite interesting. Although it might not be the my career path within the future, it's definitely taught me a lot about leadership and setting out clear instructions for my team mates."

Emily tellem, digital director

"My focus has been on the digital user interface that we can provide. Our key values was for it to be easily understood and to ensure that we addressed our target market. Through the use of Tiktok, Facebook Marketplace and Instagram, we've covered a wide range of social media networks, and kept up to date with their new features to distinguish ourselves from our competitors and show ourselves as a constantly evolving business."

BILAL ISMAIL, SALES DIRECTOR 

‘As the Sales Director, I have the responsibility for managing all the sales operations for our company. I usually have to meet targets as pointed out by the MD, and help the group strive towards achieving an carefully considered target. I have enjoyed getting to know everyone in the group and been delighted by the invigorating journey of creating a product from what was once just an idea on a piece of paper! My main aim is to develop a strong relationship with our local community and consolidate the welcoming aura of our company. "

SAMI SIDDIQ, FINANCE DIRECTOR

"As the Finance Director, my role is to provide strategic and financial guidance to ensure commitments are met. The entire Young Enterprise experience has provided me insightful experience in the world of Business that I find challenging yet rewarding. It's also taught me a lot about how I may shape my future, and the considerable differences in the work environment between school and working completely independently. The risks are definitely there if we don't work together and work off of our own backs, yet there are many rewards available if we push forward as a team."